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Business Fundamentals: Marketing Strategy

Business Fundamentals: Marketing Strategy
MP4 | Video: h264, 1280x720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English + .srt | Duration: 40 lectures (2 hour, 4 mins) | Size: 734 MB
Marketing Strategy fundamentals: The art of selling your products through superb Marketing efforts

What you'll learn
Why we need Marketing
Why a career in Marketing can be really interesting
How to build a Marketing plan
Understand customers and their needs, wants, and demands
Perform marketing research
Carry out customer segmentation
Set up the 4Ps of Marketing
Leverage product mix and pricing strategies
Organize marketing campaigns
Calculate Customer Lifetime Value
The course is suitable for people with business education and for people without business education
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:
Business Strategy
Management and Leadership
Marketing Strategy
There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:
Building a Marketing plan
Conducting marketing research
Collecting primary data for marketing research
Performing client segmentation
Selecting a target customer group
Understanding the 4Ps of Marketing
Classifying a firm's products
The importance of product branding
Subtleties of product packaging
Understanding the factors shaping product pricing
The right way to approach product pricing
Organizing product distribution
Setting up an effective promotional campaign
Working with the four Ps of Marketing in a dynamic environment
Establishing and Tracking KPIs
Calculating and monitoring Customer Lifetime Value
Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career - be it as an entrepreneur or a corporate executive.
This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on.
So, what are you waiting for?
Click the "Take this course" button and let's begin this journey together!
Who this course is for:
Aspiring entrepreneurs
Business owners
Business executives
Marketing executives
MBA graduates
Students who want to learn how to set up a successful business venture
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